Vi-Ability has a very strong leadership team and board of directors, each member brings different knowledge, experience and skills to the table and each member is dedicated to bringing about positive change through sport.



Kelly Davies

Former Arsenal and Liverpool Ladies footballer Kelly Davies won 36 caps for Wales during an accomplished professional career. Kelly is also the youngest woman to obtain an MBA in the Football Industries and came up with the idea of Vi-Ability while writing her dissertation titled “The viability of a commercial department for a football association or club”. She decided to form a social business that could simultaneously tackle the issues of commercially unsustainable football clubs and youth disengagement from education.

In 2011 Kelly won the INSPIRE Wales Sport Award. 

Kelly considers herself as 'an entrepreneur working in the sports industry' who thinks 'out of the box' - seeing clubs as businesses, and participants as customers. 


Chief Operating Officer

Shelley joined Vi-Ability in 2015 to over see the expansion into London. Prior to this, she worked in senior management roles within local authorities and oversaw the UK and international business development at Sports Leaders UK. Shelley loves to run and is currently training for her second London Marathon in 2016.  She is a volunteer Run England Leader in Running Fitness and also volunteers for her local dog rescue. At Vi-Ability, Shelley brings her strategic and operational knowledge together with her desire for helping young people develop and achieve their full potential.


Natasha Marke-Jones
Assistant commercial manager

A former sports science student of Cardiff Metropolitan University, Natasha plays hockey for Swansea City Hockey Club and has 59 caps for Wales Senior Women. A dynamic and ambitious young professional with a passion for sports and social action. Her passion for sport is a major motivator in working for Vi-Ability, and she is driven by innovative ideas for health and education integration in order to enable people from diverse backgrounds to be involved in sport. In her spare time Natasha is an Athlete ambassador for Hockey Wales, as well as being a volunteer board member of student-led social enterprise, Active Valleys. 



A Welsh rugby and football international Jo leads on our delivery of programmes across Wales. She has worked for Vi-Ability for a number of years and brings a wealth of education and training experience to her role.  She has been instrumental in the successful delivery of numerous Welsh programmes and if she is not delivering she is usually found kicking a ball of some sort!



A part-time qualified FA Referee and graduate of Southampton University, Karl joined us having previously worked for another sports education organisation.  Karl brings his love for football and  expertise in working with young people together to oversee the management of Vi-Ability London operations. He also completed the London Marathon in 2016 raising funds for a Vi-Ability partner, Avenues Youth Project in Westminster. His only questionable trait is that he is an avid Tottenham Hotspurs fan!



A keen footballer, alongside his Vi-Ability role Toby still coaches at his local club Just Play FC and he has a passion for sport and using it make a positive impact on the lives of young people. A De Montfort University graduate Toby brings experience in sports management and marketing to the Vi-Ability team as well as a talent for working with disengaged young people.

Debs awards 2.jpg

Debra Barklin
Independent Director (Community development & Young People)

Debra has been involved in sports development for over 12 years in a number of sports, and has recently moved into a more senior role with Hockey Wales as Head of Growing the Game.  She is passionate about getting people active through any means and  have developed an interest in recent years for using sport to make a difference in people’s lives and is very excited to have been appointed to the Vi-Ability board.


Independent Director (Strategy: Commerciality & Operations)

Ian was Chairman of Transocean and a Non Executive Director of Rolls Royce, Xstrata, Reuters and other FTSE companies before he retired in 2015. Previously he was CEO of BTR and Deputy CEO of Rio Tinto and for much of his career worked overseas in the oil and mining industries. He was also a Teaching Fellow at Harvard University and worked for the Ford Foundation and Voluntary Service Overseas. He is currently a member of the Ashoka Support Network and works closely with several Ashoka Fellows including Kelly Davies.


Independent Director (PR & Marketing)

Claire is an Associate Director within the Brewery at freuds, a strategic communications consultancy. The Brewery offers public and private sector organisations as well as individuals wide ranging reputation support, grounded in the belief that businesses can do well by doing good. Claire began her career at Tesco where she completed the graduate scheme in Corporate and Legal Affairs. She graduated from Emmanuel College, Cambridge University in 2008 with a BA Hons in Geography.


Independent Director (Finance and Auditing)

Tim Bridge is a Senior Manager in the Sports Business Group at Deloitte, working with a global sports organisations on a range of strategic, financial and regulatory issues.  Tim is a Chartered Accountant and is fluent in French and Spanish having studied those languages at the University of Nottingham. During his time at Deloitte, Tim has spent time on secondment at a leading Premier League club, working alongside the Chief Executive and Finance Director to gain an insight into the day-to-day workings of a professional club.  It was during this time that Tim saw the importance of the community impact a club could make and an interest in the wider community operations of sports organisations saw him assist Vi-Ability in their development over the last three years with a range of strategic initiatives.


Independent Director (Innovation and Technology)

Ed is Chief Disruptor within Deloitte Digital. His role is to work with new technologies to demonstrate where clients and Deloitte can use them effectively.  Ed started out working for his family’s farming and butchery business. While at school and university, he and a group of friends taught themselves how to code. This led to him starting his own web design business after university. After running this for a year he joined the Technology Consulting team at Deloitte working for many large clients in the financial services and retail sectors, most notably on the re-platform of the John Lewis website. A founding member of Deloitte Digital, he works with some of the world’s biggest brands on realizing their Digital ambitions as the User Experience and Design Lead. At Deloitte he has maintained a strong connection with the firm’s Corporate Responsibility programme, particularly the Social Innovation Pioneers. from the very beginning with Vi-Ability to develop their mobile game, Football CEO, as well as providing advice and support to many other social enterprises and charities.