Prime Minister 'Big Society' award for Kelly Davies

Vi-Ability’s footballer turned business leader CEO Kelly Davies has today been recognised by the Prime Minister with a Big Society Award for her work tackling both youth unemployment and commercial sustainability in football clubs.

Kelly Davies, 29, founded Conwy-based social enterprise Vi-Ability in 2010 with the help and support of the Wales Co-operative Centre. Vi-Ability has been commended for their work in transforming local football clubs into centres of opportunities and leadership for their community through education, training and employment.

On behalf of the Prime Minister, Wales Office Minister, Baroness Jenny Randerson will today (31 January 2014) present the Big Society award to Vi-Ability during a visit to Conwy Borough Football Club. Here she will meet staff members and individuals on Vi-Ability’s supported employment programmes.

The minister will later accompany Kelly Davies on a visit to Ysgol Bro Cernyw in Llangernyw where she will experience Vi-Ability’s ‘Winning Mentality Project’, a concept being delivered in primary schools to raise awareness of the importance of participating in exercise to improve well being.

Believing that thriving clubs foster a sense of belonging and community spirit, and that sport plays an essential role in addressing social issues, Kelly – after completing an MBA – combined her passion and skills and set out to build a solution which could improve sustainability in football clubs while also providing an education opportunity for young people.

Vi-Ability places young people in football clubs, building capacity and implementing strategies, gaining training and experience while the club, as a business, gets a vital boost. The first football club to run the programme was in Colwyn Bay where 20 unemployed young people between the ages of 16 and 20 years - mainly ex-offenders or recent school leavers – completed the programme 3 days a week over 20 weeks. All 20 completed and 18 went into full-time jobs.


Prime Minister David Cameron said:

“Vi-Ability CEO Kelly Davies had the vision to see that football clubs could get a business boost by reaching out to their communities and supporting young people get the skills they need for the future.

“This Big Society Award recognises the efforts of Kelly and everyone in her team and the impact their work has had across Wales.


Baroness Randerson said:


“I am delighted to have the honour of presenting Vi-Ability with this important award. As part of my role, I often have opportunities to meet with community groups, local organisations and businesses to discuss ideas and new approaches that could encourage and support the growth of partnerships and social enterprises in their neighbourhoods.

“Vi-Ability is real success story and one that other budding organisations can look to for inspiration.

“It shows that if we encourage people to step forward and play their part, we won’t just make our society fairer and more cohesive; we will create the conditions for a more inspirational, entrepreneurial culture.

Secretary of State for Wales, David Jones visited Vi-Ability in July 2012. Congratulating Ms Davies on the award, he said:

“I have known Kelly Davies for several years and have seen first hand the great work she is doing in her community. Vi-Ability is now making a real impact across Wales and helping individuals develop key life and employment skills. The award is well-deserved and I wish the enterprise every success in the future.”

Kelly Davies said:

“Vi-ability is a social enterprise that essentially has a mission to try and make sure that every community in Wales or England has a thriving, financially stable football or sports club at its heart. It also aims to ensure that clubs provide opportunities for every member of the community to develop skills and broaden their horizons.

“We don’t just do education programmes now - we support employment, deliver training qualifications and work placements. We’re working with economically inactive people like lone parents, ex-offenders and homeless people - they’re our main beneficiaries. Being recognised with this Award means an awful lot to all of us involved.”

On the Big Society Awards:

The Big Society Awards were set up by the Prime Minister in November 2010. The aim is to acknowledge individuals and organisations across the UK that demonstrate the Big Society in their work or activities. In so doing, the aim is also to galvanise others to follow.

Launching the awards, the Prime Minister said:

“There are some amazing projects and remarkable voluntary work going on in towns and cities up and down the country, by all kinds of organisations from large enterprises to tiny grassroots schemes and inspirational individuals.”

“These awards are a chance to pay tribute to those making a valuable contribution to their community, the real champions of the Big Society, but perhaps more importantly, I hope they will motivate many others to take action, get involved and drive change in their area.”

Nominations come in from the general public after which there follows a process of scoring and short-listing by civil servants and a further short-listing by a Panel of Ministers and independent external experts. This Panel makes recommendations to the Prime Minister who makes the final decisions about who to make the award to. Twelve winners are decided each quarter meeting and then announced once a week throughout the year.