Vi-Ability set to use digital platform to engage more young people with the launch of innovative and highly interactive Football CEO™ Workshops

Since the launch of Football CEO™ mobile gaming app back in May of this year, the education team at Vi-Ability have been working hard to develop a series of Football CEO™ Challenge and Pro workshops.

The ultimate aim of the workshops is to engage even more individuals in the commerciality of sport and enable them to thrive in an innovative learning environment. The workshops will provide individuals with the unique opportunity to learn through a digital gaming application, whereby they will virtually walk in the footsteps of a real life Football CEO™ and develop key entrepreneurial, employability & life skills along the pathway.

Not only will individuals have to overcome the financial and management challenges that are faced by some of the most well known Football CEOs across the globe (i.e. Karren Brady & David Gill), they will also have to learn quickly how to balance their job with other day-to-day life experiences.

To raise awareness of these fantastic new workshops, Vi-Ability has teamed up with Social Enterprise UK, Social Business Wales and their ‘Social Saturday’ campaign; which is all about encouraging people to buy from social enterprises as they are businesses that put people and the planet first.

Therefore, this Social Saturday Vi-Ability want to encourage as many people as possible, all over the globe, to download and play Football CEO™; not only because it is a fun and transformative training game but because all proceeds of Football CEO™ will go towards supporting more disengaged young people engage in a Vi-Ability ‘Run the Club’ programme in the future, and positively change their lives. Read Jake's Story on his journey with Vi-Ability and gaining employment.

Kelly Davies, Founder and CEO of Vi-Ability and former Arsenal, Liverpool and Wales international footballer, comments:

The launch of Football CEO™ workshops marks a significant step forward in our mission to use the commerciality of sport to help over 10,000 individuals develop key employability and life skills, gain a job and realise their potential. This app is not only available to the general public to buy for pure entertainment purposes; it also can be used as a key educational tool to engage a variety of individuals & organisations (i.e. sport clubs) to think differently and in an entrepreneurial way. We’re absolutely delighted to be able to use technology in an innovative way, to lead from the front (for others to follow) and we hope it has a real impact on those who use it.

To date, there have been thousands of downloads and individuals playing Football CEO™ across the globe (with big followings across Europe and as far as the US, Australia & Brazil).

Iphone and Android users worldwide have been simulating the exciting and challenging life of a CEO, sitting in the hot seat of their very own non-league football clubs, setting transfer budgets, negotiating sponsorship deals, upgrading their stadiums and acquiring new club personnel.

Following insightful pilots in London and Wales, the workshops are extremely beneficial for those who are aged above 12 years, and potentially interested in sport, business and entrepreneurialism.

They will give individuals, from school children to young professionals & club volunteers the key employability, entrepreneurial and life skills needed to be successful in the future.

The ‘’Challenge’’ is a 1-day workshop including a fun sport session, and the ‘’Pro”” workshop is across 5 days where individuals gain an accredited and exclusive BTEC Level 2 Award in the Commercialisation of Football. 


This Social Saturday (15th October) we want as many people as possible downloading & playing Football CEO™.

There's a FREE Football CEO™ Challenge Workshop up for grabs for your School, Sports Club or Business, so join Vi-Ability this Social Saturday by entering the Twitter competition!

You can become a winner by doing these 3 simple things!

1) Download & play Football CEO™ 

2) Tweet a photo to @Vi_ability of you or a friend playing Football CEO on Social Saturday (15th October), the more creative the better!

3) Then complete the online enquiry form to enter & receive information on the innovative new workshops 

An expert judging panel will decide on the winner and you will be notified on Monday 17th October if you are successful! If you’d like more information on what the workshops can do for you, please download the flyer or you can contact Vi-Ability via email on 

We really hope you can join Vi-Ability this Social Saturday and use the #Buysocial hashtag.

Remember - 100% of the proceeds from the game are reinvested to good causes.