11th December 2017

Vi-Ability has appointed a new CEO, Adam Bull – formerly at Deloitte’s Sports Business Group – to take over from Kelly Davies, the current CEO and founder of Vi-Ability.


Vi-Ability’s new CEO will be responsible for leading the social enterprise in its mission to address youth unemployment in the UK, whilst also transforming struggling community sports clubs into viable businesses and thriving community hubs.

In the first months in the role of CEO, Adam Bull will be focusing on a plan for Vi-Ability’s strategic development. Kelly Davies, who founded Vi-Ability in 2009, will retain her place on the board and remain active in the business.

Speaking about the appointment, Kelly Davies, founder of Vi-Ability said: “Adam has been appointed following a rigorous and competitive selection process. He has exceptional experience as a strategic consultant in the sports industry as well as hands-on experience of running a community sports club, and I am confident that Adam will continue, and expand on, the work that has already been done, particularly given his passion for, and in-depth understanding of the sports industry. I will be staying closely involved with the operations of Vi-Ability as we look to increase the scale and impact of our operations.”

Over the past eight years, Vi-Ability has become a multi-award-winning social enterprise that has brought to market thought-leading initiatives, including Football CEO. Most recently, Vi-Ability launched ‘Getting Back on Track’ in partnership with the Dame Kelly Holmes Trust, which will see over 250 young people facing disadvantage in London being mentored by world-class athletes, as part of a transformational employability programme.


Speaking about his appointment as new CEO of Vi-Ability, Adam Bull said: “Vi-Ability is a fantastic social enterprise and it is a real honour to be selected to lead the business for this very exciting phase. In the first months as CEO, my focus will be on implementing a new development strategy for the business, to help it scale up to provide more programmes for young people across the UK. I’m looking forward to drawing on my experience from the last nine years working in the Sports Business Group at Deloitte, and this marks a new chapter for Vi-Ability that I am delighted to be a part of.”

Kelly will support Adam as he takes over as CEO – and as a board member, she will continue to bring her passion to the business. Earlier this year, Kelly was made one of only 15 Honorary Fellows of Social Enterprise UK in recognition of her work with Vi-Ability. Kelly was named alongside other leading social entrepreneurs, including Muhammad Yunus – the Bangladeshi social entrepreneur, banker, economist, and civil society leader who was awarded the Nobel Peace Prize for founding the Grameen Bank.

Adam Bull will take over as CEO from 1st February 2018. He will be supported by a team of 10 staff members across Vi-Ability’s Wales, London and Ireland hubs.