Vi-Ability was founded in 2009 by Kelly Davies, a former Arsenal, Liverpool and Wales footballer. Kelly wants sport to be seen not just as fun, but in an age of continuing austerity, as a cost effective tool that can used to address national political agendas in areas like employment and health, and having a lasting impact on society. 

We started with our first project in Colwyn Bay in North Wales, but now have programmes operational across the Wales and London and have run programme’s in India, and in four EU countries - Spain: Portugal: Sweden: and Italy. We’ve expanded beyond football into other sports such as hockey: tennis: swimming: golf and cricket. 

The Vi-Ability team is led by Chief Executive, Adam Bull. He joined Vi-Ability from the Deloitte Sports Business Group where he spent over nine years advising leading sports organisations from around the world on their most important projects. His knowledge from working with various Premier League and Championship football clubs, UEFA, British Tennis and the England and Wales Cricket Board, is complemented by his passion for community sport. Adam uses his extensive knowledge of both professional and community sport to ensure that the Vi-Ability educational programmes not only transform the lives of the young people taking part, but also provide great benefits for the governing bodies, clubs and funders involved.



”Our goal remains the same, to engage young and economically inactive people through a course that reflects their interests and needs.”

Despite our growth, our goal remains the same; to tackle social issues head on with our expanding expertise across multiples sports and learning programmes tailored to engage young and economically inactive people through a course that reflects their interests and needs.

We have been awarded The Big Society Award from the Prime Minister, were chosen as a Deloitte Social Innovation Pioneer. Our most prestigious award was being crowned Wales and UK Social Enterprise of the year 2015. Each one of these accomplishments reminds me how far Vi-Ability has come and represents the lives and communities we have worked so hard to change for the better.

To date we have reinvested £2.8 million back into local communities. In the next 5 years, Vi-Ability’s ambition is to launch new and exciting products and services and to transform the lives of a further 10,000 young people around the world and help them achieve things that they never thought were possible. 


Kelly Davies